This presentation ads another flower into the bouquet of marketing presentation series - Spicy laws of marketing. This presentation elaborates the law of mind. It describes the importance of the entry of a product or brand into the consumer mind, even before it enters the marketplace. It also states that existence of this law does not question the validity of the law of leadership. With help of case studies and famous examples, the significance of this law has been brought to the forefront.
Wednesday, April 9, 2008
Spicy Laws of marketing to shake up the consumer - part 3
This presentation ads another flower into the bouquet of marketing presentation series - Spicy laws of marketing. This presentation elaborates the law of mind. It describes the importance of the entry of a product or brand into the consumer mind, even before it enters the marketplace. It also states that existence of this law does not question the validity of the law of leadership. With help of case studies and famous examples, the significance of this law has been brought to the forefront.
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